From May 2021, we announced that “Core Web Vitals” will be added to the page experience signal. Page experience signals are a ranking factor for the user experience.
In other words, from May 2021, each Core Web Vitals indicator will be a ranking factor.
Here, we will introduce the outline and importance of page experience signals and the changes based on them, focusing on Core Web Vitals.
Also, let’s check the points for improvement.
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What is Core Web Vitals?
Google decides the ranking based on various factors, but around May 2020, we announced through our blog that we will add the following three to the ranking factors to improve the user experience.
- “LCP” to measure the display speed of the page
- “FID” that measures interactivity with users
- “CLS” indicating the movement of content
Core Web Vitals will be a ranking factor from May 2021
As a preliminary announcement when introducing Core Web Vitals, it was announced that Core Web Vitals will be introduced as a ranking factor from “May 2021”.
Core Web Vitals will be added to the ranking page experience signals for the user experience.
In addition to Core Web Vitals, the following four signals already exist as ranking page experience signals.
- Mobile friendly
- Safe browsing
- HTTPS support
These are indicators to improve the experience that users get when they visit your site.
According to Google, the number of users of “Lighthouse” and “Pagespeed Insights”, which are tools for checking page experience signals, has increased significantly in recent months. It can be seen that the degree of attention from website administrators and webmasters to this index is extremely high.
Two changes based on Core Web Vitals
Besides, there were some announcements related to Core Web Vitals. Some are the first to be announced this time.
No AMP required to be featured in the top story
In the “Top Story” displayed on the mobile version of Google, it was a condition of posting that it supports AMP format, but each index of Core Web Vitals is good and meets the content policy of Google News. In some cases, it will be posted on the top news even if it does not support the AMP format.
* This update was originally announced, but with the announcement of the introduction time of Core Web Vitals, the introduction time of this update was also announced.
Reference: Google News Content Policy
Good UX sites are flagged and user recognizable
This is the content newly announced in conjunction with this announcement.
Pages that meet the criteria for all of the page experience signals are flagged to be recognizable on the search results screen.
It has not been announced what it will look like, but Google is planning to test it.
About improving Core Web Vitals
Page experience signals, including Core Web Vitals, are not very influential in ranking factors.
However, when determining rankings for content with similar ratings, it is considered to be very relevant.
The fact that Google officially adopted it as a ranking factor can be said to be of such importance.
Google provides support tools for optimizing Core Web Vitals.
There are several, but the following two are typical ones.
- Search Console
- PageSpeed Insights
Starting in May 2021, Google announced the addition of “Core Web Vitals” to its page experience signals.
“Core Web Vitals” is quantified by three indicators: LCP, FID, and CLS. By improving the user experience (UX), it will be related to the decrease in the withdrawal rate of users and the ranking, so let’s proceed with the improvement as soon as possible.
This site also introduces a lot of useful information about the Web.
If you are a web person or are interested in digital marketing, please take a look.